Why Indoor Advertising?Research Supported"Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction". One recent study measured the recall rate of ads after 24 hours elapsed since people had seen the ad. In their 24 Hour Aided Recall Study, restroom advertising had a 60% recall rate. That means 6 out of 10 people remembered ads they had seen after 24 hours. This is quite impressive when compared to newsprint (9%), Radio (12%), and TV (17-22%). Common Sense
Read what the media says about indoor advertising: "The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy." - Fortune "Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek "This was the only place in the world people would stand in line to read the advertising." - The Boston Globe |